Discover the decisions
We start with the questions leadership, product, and growth need answered—not a blank event wishlist. That keeps the taxonomy lean and tied to outcomes you will actually review.
Method
How we stabilize application analytics
A four-phase path from messy tracking to a measurement system product and engineering can trust after each release.
Map journeys to events
Critical paths become a draft event catalog with object_action naming, required properties, and identity rules for web and native clients. We flag auto-collected noise to disable.
Implement and verify
Engineering receives implementation notes and QA scripts. We verify fires in staging, compare against funnel definitions, and open a short dual-write window when renames would break history.
Govern after launch
Ownership maps, release checklists, and a monthly drift review keep dashboards from rotting. Teams leave with a handbook—not a one-off spreadsheet.